Rain Market

THE STORY

Rain Market, a boutique skincare line, came to me to create a clean and modern brand identity that spoke to their Pacific Northwest roots. After first establishing the strategic direction for design, I created a complete identity package consisting of a system of logos and symbols, color palette, stock photo library, typography system, and suite of patterns and brushes.

PROJECT COMPONENTS

Creative Direction

Brand Identity

Creative Direction

The initial strategy for this Pacific Northwest-based and inspired brand led us to a tone of nourishing, verdant, principled, boutique and adventurous; which then drove the entire brand identity design process.

Brand Identity

Hyperblack Studios

Beginning with Children

| "Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated."

– Paul Rand

| "Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated." – Paul Rand

Creative Direction & Strategic Design

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